10 Real Estate Lead Generation Ideas that will Work in 2020

Real estate is a lucrative career with numerous opportunities to grow and get established on a strong foundation. However, the lucrative industry of real estate is faced with one challenge – to generate good leads. As the time forges ahead, the state of real estate lead generation is evolving at a faster pace leading real estate agents to generate exclusive real estate leads. Looking at the competitive era, creating lead generation real estate ideas is of the utmost importance to thriving in the real estate industry. Your ability to get new prospects determines your success. Therefore, it becomes vital to learn how to get real estate ideas attracting good leads. Numerous ideas are out there to explore, try and experience. Not all of them are results-proven. To ease out your work, we have listed down some of the best real estate lead generation 2020 ideas. Focussing on the most effective strategies works wonders for your business. Let’s dig deep.

1. Social Media Real Estate Marketing

Social media marketing is everywhere and undoubtedly, it has got the power to take your business to another level. Buyer leads for real estate agents can be achieved through social media real estate marketing. It is one of the best and results-proven strategies to engage with prospects and stay in touch with them. This will help you shed light on your brand. Daksha Design is one of the best real estate social media marketing companies that perform effective real estate branding design for real estate companies and promotes them on social media for proven results.

2. Testimonials

Testimonials from your potential clients play an impactful role in attracting good real estate leads. This shows that you have real people who avail of your services and have benefitted from them as well. New clients look for reviews before contacting real estate agents. Therefore, testimonials are important as they build trust.

3. Get Your Real Estate Agent Website

Since the world plays digital and the technology is advancing at a faster pace, it has become a requirement for businesses to have a strong web presence. A website displaying your specialization, the services you offer and clients’ reviews play an important role in attracting potential clients. It fetches potential real estate leads for new agents.

4. Contact Reputed News Outlets for Your Listing

Connecting with news outlets is one of the best lead generation real estate ideas that attract potential clients for you. When you do this, you will see many calls pouring in from potential prospects. It’s a great and one of the quickest ways to sell a property through publicity. Experience an amazing response from media coverage.

5. Visit Real Estate Events

When you explore your network, you enhance your visibility for others to notice you. Various tradeshows and Expos are organized throughout the year. Attending these events can be a lucrative opportunity for you as you may meet potential buyers there. Many homebuyers do visit these events so it’s a wonderful place to connect and crack the deal. These events will allow you to exchange some flyers and cards with your prospects, thereby attracting good real estate leads for new agents.

6. Start Your Blog

Blogging is one of the finest lead generation real estate ideas. When you publish authentic and informative content on your blog, you generate a large chunk of target traffic that can be channeled to your website using digital marketing tactics. Blogging helps you build your brand and enhance your search engine rankings. This will help you connect with buyers and sellers more effectively and swiftly.

7. Perform Paid Advertising

Real estate businesses witness a huge growth with the use of paid advertisements. It’s a sure shot way to connect with your potential buyers. There are various options for paid advertisements. Facebook ads and Google Ads are one of the famous paid advertisement options as these drive fruitful results at a faster pace. Moreover, LinkedIn Ads also deliver desirable results to real estate agents. Apart from this, other methods of advertising can also be used, such as billboard ads and newspapers to generate buyer leads for real estate agents.

8. Videos

Making videos about your business and promoting it on digital media is one of the underrated and best leads generation real estate ideas. Videos drive high engagement as it allows you, potential buyers, to develop a connection with you. The combination of real estate digital media does wonder because users prefer to devote more of their time on pages that comprise of videos. This real estate marketing strategy will give your buyers a new perspective and an opportunity to understand your business better. Since visuals are powerful and make human understanding more vivid, video is worth a shot. Your business value will escalate and enhance the number of your leads. Try this powerful lead generation technique and experience exceptional results.

9. Email Marketing Campaigns

Email marketing is believed to be the most effective leads generation real estate ideas as it drives more conversions if performed correctly. Email is where money lives and a large number of your potential prospects are found. You need to have the right email list and with that, you are good to go. You can use a popular email marketing system such a LeadPages to collect email addresses and market to the same mailing list. Email marketing when done right brings you phenomenal results. Try email marketing campaigns as they are going to provide you a lot of value in the long run.

10. Local Business Page on Google

Setting up a local business page has a lot of benefits. Your real estate marketing efforts pay off well once you start using your local business page on Google. To let your page produce tremendous results for you, you can use the right keywords related to your business. To make your page, you need to visit google.com/business where you will enter your business information and the location your business operates at. This information is required to complete your profile and make full use of it. It’s one of the best real estate lead generation 2020 ideas.

Conclusion

There are a plethora of lead generation ideas for exclusive real estate leads and its essential for every real estate agent to generate leads to keep their business thriving. But all these ideas produce results when you are monitoring your work with an eagle eye. It’s time to lay the strong foundation of your business with these proven and tested lead generation real estate ideas. Since digital marketing is one of the key players to take your business to another level, it’s high time to get a website and blog running on it.

Daksha Design is a well-known web design company that keeps tabs on the emerging digital marketing trends in real estate. Connect and flourish with us.